1958 Ad - PEPSI-COLA - 'Today's Active People...'

This is a genuine original magazine advertisement from a 1958 issue of LIFE.

This full-colour, vintage beverage ad features a picture of a beach scene with an attractive couple setting up for a romantic picnic. The seashore-stylish woman and the smiling man in sunglasses are erecting a bamboo & fabric screen (To shield them from the sun? The wind? Or prying eyes, perhaps?).

The ad copy accompanying this great illustration highlights that Pepsi "refreshes without filling" as "The modern sun-lover loves - and follows - the modern trend toward lighter, less-filling food and drink. And the results are astonishingly slim, trim and beautiful."

This advertisement is one of a long-running series that Pepsi-Cola ran in the 1950s that came to be known as The Sociables. The campaign featured illustrations by top-notch commercial artists that portrayed a more stylish, urban and suburban sensibility as opposed to its main competitor's ads. Pepsi used scenes with sophisticated, society types of attractive, affluent adults in contrast to Coca-Cola's depiction of small-town, family-orientated Americana. Many of the 'Pepsi Generation' ads of this era resemble Mid-Century fashion illustrations (in an effort to appeal to women), such was the quality of the artists and the subjects and motifs displayed.

This LARGE 1950s advert measures 10 3/8" x 14" (approx.). The image of this piece of retro advertising memorabilia / ephemera has been accommodated completely by a large-format scanner. This Fifties print ad is in very good condition and is eminently suitable for framing.

Item ID: 20210-18


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$15 USD

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Sharp Objects - # Purveyors of the Past #


Michael Sharp,, Aurora, ON, Canada   

Items Of Interest: Ephemera; Vintage Paper Collectables; Old Advertising; Antique Prints; etc.

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# Vintage Paper Ephemera # Retro # Antique # Nostalgia # Old Paper #

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