1958 Ad - PEPSI-COLA - 'Sitting pretty...'

This is a genuine original magazine advertisement from a 1958 issue of McCall's.

This full-colour, vintage beverage ad features a picture of an attractive, ash blonde woman holding forth on a cast iron spiral staircase. The sexy sophisticate - in pants and pearls, no less - has garnered the rapt attention of a young man in a navy blazer, complete with ascot.

The ad copy accompanying this great illustration highlights that Pepsi "refreshes without filling" as "Look at any party today. You can't help noticing today's slim, trim figures - and the preference for the lighter food and drink."

This advertisement is one of a long-running series that Pepsi-Cola ran in the 1950s that came to be known as The Sociables. The campaign featured illustrations by top-notch commercial artists that portrayed a more stylish, urban and suburban sensibility as opposed to its main competitor's ads. Pepsi used scenes with sophisticated, society types of attractive, affluent adults in contrast to Coca-Cola's depiction of small-town, family-orientated Americana. Many of the 'Pepsi Generation' ads of this era resemble Mid-Century fashion illustrations (in an effort to appeal to women), such was the quality of the artists and the subjects and motifs displayed.

This LARGE 1950s advert measures 10" x 13 1/2" (approx.). The image of this piece of retro advertising memorabilia / ephemera has been accommodated completely by a large-format scanner. This Fifties print ad is in very good condition and is eminently suitable for framing.

Item ID: 20210-16

Canada/USA Postage & Packing is $6.00 Surface rate and $8.00 for Air Mail (Elsewhere to be determined). Multiple items purchased from SHARP OBJECTS may be combined for shipping purposes.

$15 USD

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Sharp Objects - # Purveyors of the Past #

Michael Sharp,, Aurora, ON, Canada   

Items Of Interest: Ephemera; Vintage Paper Collectables; Old Advertising; Antique Prints; etc.

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