Open a Ruby Lane Shop

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Like anything, learning to sell successfully online takes time. We hope you consider the following issues carefully before deciding whether or not to open and sell with us.

Setting Up Your Shop Right from the Start

Having a high quality shop presentation is crucial. Shops with bright, clear, crisp item photos that show every angle of the item enjoy greater online sales success.

Adding Items is the Key to E-Commerce Success

Some shops make the mistake of adding all their items at once, or worse just a few dozen, then waiting. The more successful shops add new items frequently.

Keep Your Shop Updated

It is crucial to fine-tune your shop on a continual basis. Continuing to add items not only increases your standing in the Ruby Lane searches, but offers customers a dynamic shop that pulls them in, with an interesting, ever-changing selection to choose from.

Winning the Trust of Prospective Customers

If you are new to selling online, it is important to understand that it takes time to develop a loyal clientele that knows you and your shop offerings. Many of our most successful shops tell us that repeat customers are a significant portion of their business.

Professional Conduct - Timely Response

Many Ruby Lane shop owners do this as a part-time endeavor. Nevertheless, your Ruby Lane shop is viewed by prospective buyers as a business. Ruby Lane shop owners are expected to check email regularly, and to respond to customer inquiries and needs in a timely, and professional manner.

Before You Start Some Brief Info

  • There are 4 steps to create your shop.
  • All data entered now can be changed or added later, so don't worry about making mistakes now or leaving some optional fields blank.
  • Until we officially open your shop, only you and the Ruby Lane staff can see it, so give us a test run.
  • You need to keep at least 10 different items in your shop at all times.

And most important, all items in your shop must fall in one or more of these Lanes:

  • Antiques

    High quality pieces.
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  • Vintage Collectibles

    True collectibles, authentic, high quality pieces.
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  • Dolls

    True collectibles, authentic, high quality pieces.
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  • Fine Art

    High quality original authenticated art or numbered limited editions signed by the artist.
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  • Furniture & Lighting

    Authentic, high quality pieces.
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  • Glass

    Authentic, high quality pieces.
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  • Jewelry

    Authentic, high quality pieces.
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  • Porcelain & Pottery

    Authentic, high quality pieces.
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  • Silver

    Authentic, high quality pieces.
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  • Vintage Fashion

    Authentic, high quality pieces.
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