We know other e-commerce sites host vintage items, but they're often combined with many other types of items - or they're listed as vintage or antique even though they are not. Vintage has been our core business since 1998. We live and breathe vintage as do our thousands of dedicated, vetted sellers. We set the standard for quality in the online vintage marketplace.
Launched in 1998, Ruby Lane has a strong record of e-commerce success. By now millions of satisfied buyers have shopped with us. So we know what works and what doesn't when it comes to buying and selling online. In fact, we were voted the top site to sell on in the 2010 ECommerce Bytes Sellers Choice Awards; voted third place in 2011, and second place in both the 2012 and 2013 (voted on by over 11,500 online sellers) surveys. The same 2012 and 2013 surveys awarded us first place in both customer service and communication!
You'll enjoy the benefit of Ruby Lane's considerable, highly targeted visitor traffic. Visitors to Ruby Lane are specifically looking for antiques and art, vintage collectibles and jewelry items, so they are likely to be interested in your items. Being part of the Ruby Lane community boosts the ranking of your item listings with search engines like Google and Yahoo.
Ask anyone who has bought or sold with us: We offer the best customer support anywhere. We were voted #1 in customer service in the 2012 ECommerce Bytes Seller Choice Awards survey. Our Customer Support Team deeply understands the online antiques, collectibles and jewelry markets as many of them have, or have had shops on Ruby Lane. Should you ever need assistance in setting up or managing your shop, our trained staff will be happy to help you via email or live chat.
Unlike some venues, Ruby Lane shops sell items at set prices rather than in an auction format. Our optional Make-An-Offer setting further entices buyers - our software can automatically accept, counter or reject offers for you! You can also use our Send To Auction feature which allows you to conveniently showcase your shop's items on eBay and other sites.
Ruby Lane's simple tiered pricing structure is affordable even for small sellers. No commissions! For accounts registered before January 1, 2014: a one-time fee of 30 cents to add each item; for accounts registered starting January 1, 2014: a one-time fee of 39 cents per item which includes Advanced Image Processing fee; a once a month maintenance fee where the first 150 items is 30 cents for each item, and then each item over 150 and up to 1000 is 20 cents, and then each item over 1000 is 1 cent (minimum $24 per month); an advertising fee of $30 per month per shop. There are no additional hidden costs or contracts. We also have optional programs to help you promote your shop should you choose to do so. View more details about Fees and Special programs.
Every Ruby Lane shop is pre-screened by our in-house team of seasoned art and antiques professionals, and must meet specific quality and professionalism standards before opening for business. This means you'll be in good company with other high quality sellers. All open shops are required to follow an ongoing, standard set of quality guidelines to help ensure that all items buyers see for sale are genuine, and accurately represented.
Absolutely no technical experience is required to open a shop. Even if you're new to e-commerce or the Internet, our simple step-by-step set-up process makes it easy to get up and running quickly. And we offer a wide array of tips and how-to's for making your shop presentation the best it can be. Our extensive educational tools and videos offer step-by-step guidance in virtually every aspect of setting up and managing your shop.
Ruby Lane has added Amazon Payments to its choice of payment options for buyers. Shop owners can now choose to offer it along with many other payment options already accepted. The Amazon A-to-z Guarantee, the same buyer protection plan available on Amazon, protects purchases made with Amazon Payments. The condition of the item you buy and its timely delivery are guaranteed under the Amazon A-to-z Guarantee
Now customers can chat with you in real time via Skype - while they browse your shop! This new optional, free feature helps to personalize the connection between you and your customers, and it's so easy to use. An icon within your shop lets customers know if you are available via Skype.
The Automated Shop Check Up Tool is a free tool that you can run at any time during set up and after you're open to see if there are quantifiable aspects of your shop that could be improved upon. The tool systematically scans your shop information pages and all of the items within your shop and displays a list of specific recommended changes, and how to make them. The "Fix It Now" tool allows you to make the suggested changes right there.
Our free Shop Mentoring Program offers personalized, optional guidance to new shops. Our roving mentors cruise the site on an ongoing basis, offering optional tips and guidance to sellers who would like help improving their shop. Our Ruby Lane shop mentors are veteran shop owners who are or have been Ruby Lane shop owners themselves. They understand what it takes to make an online shop successful, and what pitfalls to avoid - especially if you're new to the process.
Ruby Lane encourages shops to include up to 9 pictures per item - at no extra cost. Our tools automatically resize and crop pictures for you. Easily send photos directly from your computer or from a photo-sharing site. You can also adjust pictures without re-uploading using our powerful online picture editor tool.
Ruby Lane offers an array of exciting tools and programs to promote your shop. Each day your items are automatically submitted to Google Shopping, Bing Shopping and TheFind. Choose from customized 4-color flyers and postcards, 2-color business cards customized with your shop name and address available via our Zazzle store, convenient social media share buttons located on each item page to showcase your items on popular social sites, participation in monthly newsletters to thousands of opt-in subscribers, and much more.
Ruby Lane allows you to choose from our targeted selection of categories or choose an appropriate Lane and create your own categories. Our automated online customer contact tools save you time and effort. Our Vacation Mode tool allows you to tell customers when you'll be away, while still allowing them to shop in your absence if you choose. Our hidden Backroom allows you to temporarily remove items from view.
Our Send To Auction feature allows you to send any item to Auction with a few clicks, at no extra charge. Ruby Lane shoppers have direct links to your shop items up for auction at any site, including eBay! Our ad creator, picture hosting and picture gallery, are all included.
As a seller you'll have access to daily online Google Analytics and other statistics to show who is visiting your shop. These reports include detailed statistics for each of your items. You can also find out why a buyer did not complete a purchase, what keywords buyers are using, and more! You can fully evaluate visitor activity within your shop for a day, month or year, allowing you to make better overall decisions regarding your online business.
Ruby Lane's Secret Shopper team makes random purchases from our shops. They evaluate each experience based on criteria such as response times, item and packing quality. If their experience does not meet the expected standard, Ruby Lane privately reaches out to the shop with the Secret Shopper's feedback and recommendations.
When viewing your shop, visitors will know that you stand behind the Ruby Lane Advantage™ which is designed to help ensure an excellent online buying and selling experience.