Ruby Lane: Media Kit

Media Kit

Mission Statement
Company Background
Demographics
Site Traffic
Press
Advertisements

Mission Statement

Ruby Lane, an e-commerce web site located at www.rubylane.com, has been designed to bring buyers and sellers of Antiques & Art . Vintage Collectibles . Jewelry together online, using the most sophisticated technology available. We have created a process that makes it easy and convenient for non-technical sellers to become a part of the growing trend of internet retail opportunities. We pride ourselves in our service, ease of use, and reliability for all of Ruby Lane's visitors; finding items quickly and easily is key to our business. Our strategy is to integrate the real world transactions of antiques and collectibles into the Internet's expanding global community. Borders are disappearing and communities are being built in the growing realm of online commerce; Ruby Lane enjoys being an integral and valuable part of the process.

Company Background

Co-founders Tom Johnson and Jim Wilcoxson established Ruby Lane in January 1998. Prior to that time, both had led distinguished careers, working as top-level programmers for companies that include IBM, Ford, Silicon Graphics and Platinum Technologies. Both founders exclusively financed Ruby Lane. In September of 2005, Tom Johnson assumed the helm as president of Ruby Lane, Inc as Jim Wilcoxson departed to pursue other interests.

The impetus for establishing a web site catering to the antiques and collectibles world grew out of Johnson's love of 50's California Pottery (he has complete sets of Franciscan "Autumn" and "Trio"), many pieces of which were acquired via the Web. Combining these passions with knowledge of the world of high technology was a natural progression. Following the great retail tradition of naming businesses with a family name (think Bloomingdales, Neiman-Marcus, or Sotheby's), Johnson named the site in honor of his mom, Ruby.

Demographics

Visitors to Rubylane.com are proven prime e-commerce participants. As a group, they are well-educated, have disposable income, and most importantly, they are already comfortable and familiar with buying (and often selling) on the Internet.

Gender	Female	87%
Age	40-79	93%
Age	over 24	99%
Income	Under $35,000	24%
	Over $50,000	58%
	Over $75,000	35%
	Over $100,000	19%
Household	2 or more	56%
Collecting Enthusiast	more than 5 years	91%
Collecting Enthusiast	more than 10 years	81%
Shopping Online	Both Buy and Sell	45%
	1-5 hours per week	48%
	more than 5 hours per week	15%
	more than 10 hours per week	17%
Purchasing on Ruby Lane	$26-$100 per order	63%
Purchasing on Ruby Lane	Feel confident	90%

Site Traffic

Ruby Lane is constantly expanding its reach attracting new visitors each day. Ruby Lane has a significant presence and an increasing percentage of the marketshare in its market. These statistics are only for the main Ruby Lane web site at http://www.rubylane.com

Unique Visitors per Month	1,840,000
Average Stay	5:19 minutes
Page Views/Visit	7.5

As of October 2011 - source Google Analytics

Press

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