To provide Ruby Lane customers and shop owners with the highest quality of products and services, we require all shops to meet our quality standards:
You must be registered on Ruby Lane with your My Account showing:
complete first and last name
working email address
working phone number
This information is used by Ruby Lane, but not viewable to Buyers
Your Ruby Lane account must be in good standing at all times
Ruby Lane does not tolerate the usage of false names or virtual identities to transact business on the Site
Ruby Lane reserves the right to request evidence of your real name and address at any time to prevent abuse
Keep at least 10 items available for purchase in your shop at all
times. There is no maximum limit
Offer at least one Online method of payment in your shop, such as PayPal or Amazon, or offer a Traditional method of payment of a credit card using your own merchant account
Must not have any unresolved customer complaint against it
Any complaint must be resolved in a timely manner
If you are unsure if the items you wish to sell qualify, please inquire with Ruby Lane before setting up your shop
All items listed must be available for sale
Unavailable merchandise listed in your shop is not acceptable and turns buyers away from all shops on Ruby Lane
All items are subject to the Ruby Lane quality assurance program, or flagging system, where other Ruby Lane shop owners can flag your items for your review, and to random shop reviews by our Shop Review Team specialists
Ruby Lane retains the right to decide whether an item is appropriate for display
Items that cannot be legally sold or traded cannot be listed and if listed will be subject to immediate removal by Ruby Lane
A full text description is required, which includes item measurements and details about the item's condition such as flaws or wear, if present.
No keyword spamming, or using text unrelated to the item, is allowed.
Each Lane (Antiques, Jewelry, etc.) has its own listing requirements, so items listed within a Lane must meet the site requirements for that Lane.
Each Lane (Antiques, Jewelry, etc.) has a minimum price limit. There is no maximum limit.
At least one quality image that displays only the item, in its entirety.
The above image should be the primary image, but if not, it must be obvious based on the primary image what is actually offered for sale.
Additional images may be required for some items based on other guidelines.
The final image for each item may include other relevant items, in addition to the listed item, to illustrate the item in a picturesque grouping.
Bulk or "Lot" Sales
A single listing contains multiples or groups of different items
Each item must be of good quality and able to meet age requirements for the Lane in which it is listed.
All items included must be closely related within a single collecting niche.
Cannot contain jewelry pieces.
Items listed as a group must sell as a group; items available for individual purchase should be listed separately.
No so called "repair lots" of broken or damaged items. Does not apply to items in the Dolls Lane.
Conduct of Business
Ruby Lane holds our shop owners to a very high, ethical, conduct of business. If a customer complains directly to us about a shop
We investigate the complaint, and direct the shop to resolve the complaint against them
If the complaint cannot be resolved in a timely manner, we may temporarily close the shop until the complaint is resolved
A second complaint is sufficient grounds for removing the shop from Ruby Lane.
Ruby Lane also may close a shop for being rude or abusive to customers, dishonest, for unprofessional behavior, or if we feel that in our best judgement, leaving a shop open will cause future problems.
All jewelry items must be listed in the Jewelry Lane
Examples: Necklaces, bracelets, anklets, earrings, brooches/pins, rings, charms, pendants/lockets, cuff links, hatpins, stickpins, dress clips, watches, watchbands and watch fobs, multiple coordinating pieces originally manufactured/created to be matching sets, such as parures and demi-parures.
Examples that are NOT jewelry pieces: Hair sticks or combs, barrettes, hairpins, pony tail holders, key rings, clothing buttons, book marks, cigarette cases, lanyards, eyeglass chains, compacts, purses and handbags, decorative zipper pulls, rosaries, trinket boxes, vanity or table top jewelry boxes, commercial presentation boxes originally sold with jewelry pieces that are empty of original contents, unset stones, unset cameos, and other non-artisan jewelry components.
A clear image of both the front and back of the jewelry piece, unless they are identical
If any marks indicating maker, manufacturer, country of origin, and/or precious metal content (for Artisan, only those added by Artist) are present, the marks must be shown and be clearly readable in at least one image.
If a jewelry item is claimed to be made of a precious metal, but has no quality or fineness mark, the item must be tested and the testing results must be included in the item description
No commonly available, mass-produced jewelry or jewelry components
No unset stones, unset cameos, and other jewelry components
No pieces intended for the adornment of inanimate objects or animals
No bulk sales or "lots" in which a single listing contains groups of unmatched jewelry pieces
100 years or older.
$50 USD or more.
20 years or older.
$10 USD or more.
Reproductions are not allowed.
Less than 20 Years Old
Must be referenced in a printed price guide book or recognized online price guide.
Meet all Vintage requirements, except age.
Name of the price guide must be listed.
Year item was made must be given.
No new items purchased or available for retail purchase in the past year.
No items handcrafted within the last 20 years, even if the materials are old.
$20 USD or more.
Pieces should reflect a high level of inventiveness, originality and creativity in design
Finished pieces must reflect a careful consideration of the design, materials, proportions and colors
The artist's contribution must be at least 50% of the final product
Artisan beads, chains, clasps, closures or enhancers that have been handcrafted by the shop's owner
Items from independent artisans selling their own products
Items not made by the shop's owner are not allowed.
Jewelry pieces created with craft kits; these are not original designs
No "Artist factory" pieces, where many anonymous artists work in assembly-line fashion to produce nearly identical pieces
An artisan making similar pieces of his/her own unique design is allowed