Top Reasons to Sell on Ruby Lane
(You were referred to Ruby Lane by our shop Enchantments by Rhonda)
Relax ... at Ruby Lane, your customers can shop with confidence.
When viewing your shop, visitors will know that you stand behind the Ruby Lane Advantage™ which is designed to help ensure an excellent online buying and selling experience.
Why Sell With Us?
 | At Ruby Lane, Vintage is King! |  | We Know the Ropes - And We've Even Won Awards | |
| Yes, we know other e-commerce sites host vintage items, but often they're offered among many other types of items - or they're listed as vintage or antique but aren't really. Vintage is our core business. In business since 1998, we live and breathe vintage as do our thousands of dedicated vetted sellers. We set the standard for quality in the online vintage marketplace. | Having launched in 1998, we have a strong record of e-commerce success. By now millions (yes, millions) of satisfied buyers have shopped with us. So we know what works and what doesn't when it comes to buying and selling online. In fact, we were voted the top site to sell on in the 2010 ECommerce Bytes Sellers Choice Awards; voted third place in 2011, and second place in both the 2012 and 2013 (voted on by over 11,500 online sellers) surveys. The same 2012 and 2013 surveys awarded us first place in both customer service and communication! | |||
 | Highly Targeted, Quality Visitor Traffic |  | We Offer the Best Customer Service Online | |
| You'll enjoy the immediate benefit of Ruby Lane's considerable, highly targeted visitor traffic. Visitors to Ruby Lane are specifically looking for antiques and art, vintage collectibles and jewelry items, making us a one-stop-shopping community. And, your items rank highly in search engines like Google and Yahoo since they are part of the Ruby Lane community. | Ask anyone who has bought or sold with us: We offer the best customer service anywhere. We were voted #1 in customer service in the 2012 ECommerce Bytes Seller Choice Awards survey! Ruby Lane buyers and sellers can contact us directly via email or live chat. Our Customer Support Team deeply understands the online antiques, collectibles and jewelry markets as many of them have, or have had shops on Ruby Lane. Should you need assistance in setting up or managing your shop at any time, our trained staff will also be happy to help you via email or live chat. | |||
 | Secure Site 24/7/365 |  | Fixed Price Format | |
| Our site is always up and running. We have a strong privacy policy, as well as safeguards to ensure the confidentiality of your customers' transaction information. And we never share your, or your customers' contact information or data with third parties. | Unlike some venues, Ruby Lane shops sell items at set prices rather than in an auction format. Our optional Make-An-Offer setting further entices buyers - our software can automatically accept, counter or reject offers for you! You can also use our Send To Auction feature which allows you to conveniently showcase your shop's items on Amazon Auctions, eBay and other sites. | |||
 | We Keep Pricing Simple, Affordable | | Quality Items - Vetted Sellers | |
| Ruby Lane's simple tiered pricing structure is affordable even for small sellers. No commissions! There is a one time 30 cent Listing Fee to add each item; a once a month Maintenance Fee where the first 150 items is 30 cents for each item, and then each item over 150 and up to 1000 is 20 cents, and then each item over 1000 is 1 cents (minimum $24 per month); an Advertising Fee of $30 per month per shop. There are no additional hidden costs or long-term contracts. We also have optional programs to help you promote your shop should you choose to do so. There are also additional Special programs available to lower costs. View more details about Fees and Special programs. | Every Ruby Lane shop is pre-screened by our in-house team of seasoned art and antiques professionals, and must meet specific quality and professionalism standards before opening for business. This means you'll be in good company with other high quality sellers. All open shops are required to follow an ongoing, standard set of quality guidelines to help ensure that all items buyers see for sale are genuine, and accurately represented. | |||
 | Easy Shop Set-Up | | The Amazon A-to-z Guarantee | |
| Absolutely no technical experience is required to open a shop. Even if you're new to e-commerce or the Internet, our simple step-by-step set-up process makes it easy to get up and running quickly. And we offer a wide array of tips and how-to's for making your shop presentation the best it can be. Our extensive educational tools and videos offer step-by-step guidance in virtually every aspect of setting up and managing your shop. | Ruby Lane has added Amazon Payments to its choice of payment options for buyers. Shop owners can now choose to offer it along with many other payment options already accepted. The Amazon A-to-z Guarantee, the same buyer protection plan available on Amazon, protects purchases made with Amazon Payments. The condition of the item you buy and its timely delivery are guaranteed under the Amazon A-to-z Guarantee | |||
 | Powerful Communication Tools - Skype with Your Customers | | Social Focus - Ruby Lane Is Blogging | |
| Now customers can chat with you in real time via Skype - while they browse your shop! This new optional, free feature helps to personalize the connection between you and your customers, and it's so easy to use. An icon within your shop lets customers know if you are available via Skype. | Ruby Lane is active in the online social community. Shop owners are invited to contribute to our blog, Notes from The Lane - and get paid doing it! You can chat or share your favorite items or stories with us on Facebook, Twitter, Google+ and Pinterest, chat with Ruby Lane and other sellers on The Vintage Village forums, and many other social and sharing sites. We hope you'll stop by and join the fun! You'll also find us actively advertising and posting on over 75 targeted third party blogs, all designed to drive traffic to Ruby Lane. | |||
| Automated Shop Check Up Tool | | Hands-On Mentoring for New Shops | |
| The Automated Shop Check Up Tool is a free tool that you can run at any time during set up and after you're open to see if there are quantifiable aspects of your shop that could be improved upon. The tool systematically scans your shop information pages and all of the items within your shop and displays a list of specific recommended changes, and how to make them. The "Fix It Now" tool allows you to make the suggested changes right there. | Our free Shop Mentoring Program offers personalized, optional guidance to new shops. Our Roving Mentors cruise the site on an ongoing basis, offering optional tips and guidance to sellers who would like help improving their shop. Our Ruby Lane shop Mentors are veteran shop owners who are/have been Ruby Lane shops themselves. They understand what it takes to make an online shop successful, and what pitfalls to avoid - especially if you're new to the process. | |||
| Handle Pictures with Ease | | Buyer Wish Lists | |
| Ruby Lane encourages shops to include up to 9 pictures per item - at no extra cost. Our tools automatically resize, crop and frame borders for you. Easily send photos directly from your computer or from a photo-sharing site. And you can adjust pictures without re-uploading using our powerful online Picture Editor tool. | With the wide variety of items on the site, Wish Lists help buyers identify their favorite items, stay organized, and keep them returning to your shop. Wish Lists are also used to notify buyers when items they specify are listed on the site or are changed, for example, if there is a price change. | |||
| Shop Promotional Tools & Feeds | | The Ruby Red Tag Sale | |
| Ruby Lane offers an array of exciting tools and programs to promote your shop. Each day your items are automatically submitted to Google Shopping, Bing Shopping and Thefind.com. Choose from customized 4-color flyers and postcards, 2-color business cards customized with your shop name and address, group advertising programs that make it affordable for you to showcase your shop in highly-targeted publications, participation in monthly newsletters to thousands of opt-in subscribers, and much more. | Several times a year Ruby Lane hosts the Ruby Red Tag Sale. This optional 24-48 hour promotion allows sellers to add items from their shops into the sale at discounts of up to 60% off. Buyers can preview the tens of thousands of items that will be offered before the sale begins. It's fun for both buyers and sellers. | |||
| Customer-Friendly Return Policy | | Powerful Tools to Manage Your Shop | |
| Our site-wide Return Policy encourages your customers to shop with confidence, as it allows for return of an item within 3 days of its receipt, for any reason. Our step-by-step return instructions remove the guesswork for both buyer and seller, making the process simple and risk-free. | Ruby Lane allows you to choose from our targeted selection of categories, or pick your own. Our automated online customer contact tools save you time and effort. Our "Vacation Mode" tool allows you to tell customers when you'll be away, while still allowing them to shop in your absence if you choose. Our hidden "backroom" allows you to temporarily remove items from view. | |||
| Free Auction Management Tools |  | Great Tools to Analyze Your Efforts; Make Better Business Decisions | |
| Our Send To Auction feature allows you to send any item to Auction with a few clicks, at no extra charge. Ruby Lane shoppers have direct links to your shop items up for auction at any site, including eBay! Our ad creator, picture hosting and picture gallery, are all included. | As a seller you'll have access to daily online Google Analytics and other statistics to show who is visiting your shop. These reports include detailed statistics for each of your items. You can also find out why a buyer did not complete a purchase, what keywords buyers are using, and more! You can fully evaluate visitor activity within your shop for a day, month or year, allowing you to make better overall decisions regarding your online business. | |||
| Secret Shopper Program |  | Vintage Is Naturally Green | |
| To further ensure the professionalism of our shops, Ruby Lane employs an ongoing Secret Shopper Program. Our secret shoppers randomly shop the site and make purchases. They then evaluate the experience based on a wide range of criteria ranging from response time to packing quality. If the experience does not meet expectations, Ruby Lane privately lets the shop owner know. | Ruby Lane believes that antique, vintage and artisan items are by their very nature green. We also believe that businesses have a responsibility to do their part in giving back. Ruby Lane is a regular contributor to the World Wildlife fund and offers optional programs throughout the year that allow shop owners to participate as well in protecting our planet while they conduct business. | |||
Strengths of Ruby Lane, direct from our shop owners:
Show all comments from shop owners
To start your own shop on Ruby Lane, click on Open a Shop to your left, or just click here to open a shop on Ruby Lane.
If you have any questions, click on 'Help' at the top of any page on Ruby Lane, or Email Ruby Lane.
