To provide Ruby Lane customers and Shop Owners with the highest quality of products and services, we require all shops to meet our quality standards:
Your Shop
Your Ruby Lane account must be in good standing at all times.
Keep at least 10 items available for purchase in your shop at all times.
Use a PayPal Business account.
Offer PayPal as a payment method to automatically handle applicable buyer's Sales Tax and our Service Fee.
Security and Abuse
You must have a credit or debit card for validating your identity.
No false names, addresses, or virtual identities.
Ruby Lane reserves the right to request evidence of your real name and address at any time.
Your Items
Vintage or Antique items must be Authentic, High-Quality items
Contemporary items must be Fine Craft, Unique, or One-Of-A-Kind. Any mass-produced items must be signed by a designer or luxury brand.
Listings must allow shoppers to make fully-informed decisions to purchase.
Deceptive fakes and reproductions are not allowed.
All items displayed as for sale must be available for purchase.
All items are subject to the Ruby Lane quality assurance program.
Ruby Lane retains the right to decide whether an item is appropriate for display.
No illegally sold or traded items.
Items not meeting Ruby Lane requirements are subject to immediate removal by Ruby Lane.
Item Listings
Title, Category and Descriptions should
contain item measurements
include condition details
describe any flaws or wear
No keyword spamming allowed
Appraisal documents or valuations, appraiser must
be accredited by a nationally recognized professional appraiser organization
have no relationship to the seller.
Well known faked or reproduced items
must be listed with supporting information that clearly distinguishes them as authentic originals.
Item Images
Primary Image must
display only the item for sale (Dolls Lane excluded)
obviously show what is actually offered for sale
Additional Images must
display the entire item
include any Lane specific requirements
Final Image may
display the item in a vignette
illustrate the item in a picturesque tableau
Bulk or "Lot" Sales
A single listing contains multiples or groups of different items
Each item must be of good quality and able to meet age requirements for the Lane in which it is listed.
All items included must be closely related within a single collecting niche.
Items listed as a group must sell as a group; items available for individual purchase should be listed separately.
Conduct of Business
Ruby Lane holds our shop owners to a very high, ethical, conduct of business. If a customer complains directly to us about a shop
We investigate the complaint, and direct the shop to resolve the complaint against them.
If the complaint cannot be resolved in a timely manner, we may temporarily close the shop until the complaint is resolved.
A second complaint is sufficient grounds for removing the shop from Ruby Lane.
Ruby Lane also may close a shop for being rude or abusive to customers, dishonest, for unprofessional behavior, or if we feel that in our best judgement, leaving a shop open will cause future problems.
Jewelry Requirements
All jewelry items must be listed in the Jewelry Lane.
A clear image of both the front and back of the jewelry piece is required, unless they are identical.
If any marks indicating maker, manufacturer, artist, designer, country of origin, and/or precious metal content are present, the marks must be shown and be clearly readable in at least one image.
If a jewelry item is claimed to be made of a precious metal, but has no quality or fineness mark, the item must be tested and the testing results must be included in the item description.
Jewelry lot listings are limited to no more than 5 jewelry items.
No unset stones, unset cameos, and other jewelry components.
Site-wide Requirements
Vintage or Antique items must be Authentic, High-Quality items
Listings must allow shoppers to make fully-informed decisions to purchase.
Deceptive fakes and reproductions are not allowed.
Antique Jewelry
100 years (1923) or older.
$50 USD or more.
Vintage Jewelry
20 years (2003) or older.
$10 USD or more.
Providing the year an item was made is recommended.
Contemporary Jewelry
Less than 20 years old.
$100 USD or more.
Contemporary items must be Fine Craft, Unique, or One-Of-A-Kind. Any mass-produced items must be signed by a designer or luxury brand.
Year created or manufactured, if known, must be provided in the listing.
Artisan Jewelry
$20 or more.
Items must be made by the registered Shop Owner.
Only marks added by Artisan need to be shown.
Pieces should reflect a high level of inventiveness, originality and creativity in design.
Artisan beads, chains, clasps, closures or enhancers that have been handcrafted by the shop's owner.
Items not made by the shop's owner are not allowed.
No "Artist factory" pieces, where many anonymous artists work in assembly-line fashion to produce nearly identical pieces.
Visit the FAQ Knowledge Base located at the bottom of any page for more information.
Ruby Lane retains the right to decide whether an item is appropriate for display.